Plus, we’ll show you how to calculate your potential earnings!
Online Course Earnings Calculator
The Online Course Earnings Calculator lets you calculate your estimated earnings from your online courses based on the size of your audience, your conversion rate, and the price of your course.
How to Make Money Selling Online Courses:
$900,000 $11M
Making Money With Online Courses
The business of creating and selling online courses is booming worldwide. People across demographics are interested in education and lifelong learning more than ever before and online courses are a flexible and cost-effective way to expand knowledge without even leaving your home! If you’re not already selling an online course, you’re missing out on a tremendous opportunity to build a passive revenue stream, boost your brand’s reputation, and generate more leads. Maybe you’ve been hesitating because you think creating an online course takes too much work and can’t possibly give you a good return on your investment. How much money can you really make selling online courses?
How Much Money to Expect From an Online Course
Your skepticism is probably firmly rooted in the fact that the amount people have earned from creating online courses varies widely. Your course could literally earn anywhere from nothing to upwards of $50K a month. Potential revenue from your online course depends on a number of factors:
Course Pricing
How much are you selling your course for? If you’re selling it for $50 you’re going to need a lot more enrollments than if you were to price it at $500.
Audience and Engagement
How is your reach? If you’ve taken the time to build a robust email marketing list, earn tons of engaged social media followers, and cultivate an active YouTube channel, you’re going to find it a lot easier to get enough enrollments to make selling online courses quite lucrative.
Experience
If you already have a thriving online business through which you sell products, you already know what to do to sell an online course—you just have to create it and use the skills you already have to market it. That’s not to say you can’t create and sell your online course to great economic gain even if you haven’t sold anything online before, because you can. If you have experience with selling products online, though, you already have an advantage.
How to Calculate Potential Revenue and Profit
There are two important numbers you’re going to want to be able to estimate: revenue and profit. Even if you don’t yet have an audience, you can still create some estimates based on how many people you’ll reach with your course. Revenue = Size of Audience x Conversion Rate x Price of Your Course Conversion rates for online courses vary depending on things like the topic, price, and how well you market it, but here are some guidelines:
Low Conversion Rate: 0.1%–1% Mid-range Conversion Rate: 2%–5% High Conversion Rate: 6%–10%
To get a pretty good estimate of how much you can earn from your online course, just take your audience size (or estimated audience size), the price of your course, and put them in the above formula using all three conversion rates. For example, if you’re pricing your course at $100 and you have an audience of 1,000, you’d run the formula with conversion rates of 1%, 5%, and 10% to get an idea of how much revenue you’ll bring in:
1,000 x $100 x 1% = $1,000 in revenue 1,000 x $100 x 5% = $5,000 in revenue 1,000 x $100 x 10% = $10,000 in revenue
But, revenue isn’t profit, right? If you want to find out what your profit is, you’ll need to deduct your expenses from that revenue number. Here’s the formula: Profit = Revenue - Fixed Production Costs - Marketing Expenses - Other Related Costs
Using this formula, you’ll be able to see if your course will be profitable or if you need to adjust your pricing (or grow your audience).
Are Online Courses Actually Profitable?
Are online courses profitable? Yes. They’re actually one of the best business models you can adopt as a digital business because they’re in demand and more and more people are willing to pay top dollar for them. Of course, you do still need to put in the work to create the course and fill it with quality content that’s worth it for students to enroll. Creating a new course doesn’t have to be a complicated process. You can create course content by repurposing your existing content:
Blog posts Webinars, speeches, interviews, and more eBooks and white papers
By reusing your already existing content, you can reduce your production costs and increase your course’s ROI.
Benefits of Selling Online Courses
Online learning is an enormous industry that just continues to grow. This makes selling online courses an excellent choice for any business owner wanting to share their knowledge and expertise with others. And, just about any topic or niche can be a money-maker for online course creators. You can also create online courses that are evergreen. This means that you create the course, record and edit your videos, and package it as a product instead of a live course. So, you’re basically putting the effort in to create the course once, but you can sell it over and over for years. Productized courses make your online course business scalable.
How to Increase the Value of Your Online Course
To get the best return from your online course you’ll need to make sure that it provides some serious value to users. This means really taking the time to research your competitors to see what their online course offerings look like so you can beat them at their own game. Let’s take a look at 14 of the best ways we’ve found to quickly and easily add value to your online courses.
You Can Make Money Selling Online Courses
Creating and selling online courses can be a powerful driver for passive income if you put in the time to build a high-quality course and market it properly. While it does take time to create all the pieces for your online course, once you have it completed, it can generate revenue for years.
Along the same lines, you can offer more “take-home” content that users can access without internet access. This makes it a lot easier for students to go through your course because they have access to the content no matter where they are. Downloads and offline content could be:
Ebooks Guides Checklists Templates …and more
You can include several types of content that students can download, from fillable PDFs to video content. Copy Hackers does a great job at this. Each week, they offer free “Tutorial Tuesdays” with content that freelance copywriters will benefit from. Once you enroll in their Copy School, you get access to exclusive live events.
Some course creators will offer regular weekly or monthly sessions throughout the duration of each course period where they go live with students to be an additional resource. Spending 30 minutes doing this on a weekly basis could be enough to start charging more for your course, too! Here’s an example of a thriving Facebook Group to support students of the Online Yoga School:
You can even offer coaching as an upsell for your course. For example, your course may be priced at $100, but students can choose a coaching add-on with the course for an additional $150. Just be sure that you don’t make too many add-ons available or you’ll be spending all your time in one-on-one coaching sessions! But, you also have a course that teaches influencers how to set influencer rates to earn more and bring in more clients. That course, since it’s more specialized and intended for influencers further down their career path, might be priced at $250. Check out these fun course completion certificates you can create in Teachable:
