Nokia was included because its reputation in terms of quality has dropped, and they’ve received the worst grades in JD Power’s 2010 Mobile Phone and Smartphone ratings. Only Palm did worse in the rating. Ease of operation, design and how satisfied the customers were taken into account. The lesson here? Well as I read this I was reminded how important it is to listen to the consumer and keep pace. Nokia was the 800-pound gorilla in the Pre-iPhone era across the world (and still the leader across most of the 3rd world countries). Rather than learning from the success of the iPhone and now the Android, Nokia has arrogantly refused to adapt to the market and as a result, watched their market share crash. So no matter how well you as a company might be doing today, never stop listening to the customer and adapting. Sometimes change hurts but refusing to change can in the long run, hurt even more. Fortunatly it look like Nokia might actually be waking up but that still remains to be seen: Nokia considers the Android option – Will need to keep an eye on this. I doubt android is the answer though – that should be their last resort. I very much prefer their Linux – you can compile stuff on your phone among other things, which the inner geek in me always found cool I think the key is it needs to be a SOLID phone, with a simple slick interface and a lot of applications behind it that users can download easily and use. Comment
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