Seth Weintraub | 11:58 ..and we’re done I think. Go read all of the posts on 9to5mac.com

Seth Weintraub | 11:58 Running U2 ad looks like 10 year old iPod ads

Seth Weintraub | 11:57

Seth Weintraub | 11:46 U2 is going on. They are putting their album on the iPhone 6

Seth Weintraub | 11:46

Seth Weintraub | 11:45 Now talking Music

Talking about iTunes 

Seth Weintraub | 11:44 Wrap up

Seth Weintraub | 11:43 Apple Watch will be available in early 2015 starting at $349

Seth Weintraub | 11:41 magsafe induction charging

Seth Weintraub | 11:40 3 different editions. Works with iPhone 5/c/s or iPhone 6

Seth Weintraub | 11:40 Apple Watch, Apple Watch Sport, AppleWatch Edition

Seth Weintraub | 11:40 can control Apple TV, walkie talkie, 

Seth Weintraub | 11:38

Seth Weintraub | 11:36 Jay Blahnick talking about all of the fitness features

Seth Weintraub | 11:34 Fitness App monitors activity

Workout App allows you to set specific goals

Seth Weintraub | 11:34 Talking Fitness now

Seth Weintraub | 11:32 Pinteresting and city Mapper. BMW Charge level 

Seth Weintraub | 11:32 American Airline 1 tap, Starwood Hotels (creating a key).

Seth Weintraub | 11:31 Twitter and Facebook are making apps as Mark reported

Seth Weintraub | 11:31 3rd party apps for iWatch. 

Notifications from apps.

Watchkit for Glances and notifications

Seth Weintraub | 11:29 This tap communication this is going to change the world.

Seth Weintraub | 11:27 Interesting maps interface on Apple Watch

Seth Weintraub | 11:26 Lots of updates since iPod Nano :P

Seth Weintraub | 11:25 I’m really like the polish of these watch apps and glances

Seth Weintraub | 11:21 Glances is interface for Watch for little bits of info

Seth Weintraub | 11:20

Seth Weintraub | 11:18 Kevin Lynch (former Adobe Exec) is demoing Apple Watch

Seth Weintraub | 11:17

Seth Weintraub | 11:16 Real Gold

Seth Weintraub | 11:14 2 size Apple Watches

Seth Weintraub | 11:14 Magnetic leather and lots of other watch options

Seth Weintraub | 11:12 lots of watch faces and personalization options

Seth Weintraub | 11:11 Magsafe induction charger

Seth Weintraub | 11:11 4 sensors in the back

Seth Weintraub | 11:09

Amazing

Seth Weintraub | 11:08 Share heartbeat with other people

Seth Weintraub | 11:08 Ive narrating. Whole different UI

Seth Weintraub | 11:07

Seth Weintraub | 11:06 Jony Ive narrating Apple Watch Story

Seth Weintraub | 11:04

Seth Weintraub | 11:04 MultiTouch allows people to interact with technology

Seth Weintraub | 11:02

Seth Weintraub | 11:01 Apple Watch is the most personal device Apple has ever created. 

Seth Weintraub | 11:00 Apple Watch

Seth Weintraub | 10:59

Seth Weintraub | 10:57 Oh damn

tim Cook Dropped it

Seth Weintraub | 10:56

Apple Pay: October in US

Seth Weintraub | 10:55 Integrated into Target Appor Groupon or Uber 

Seth Weintraub | 10:54

Seth Weintraub | 10:54 Lot of locations will take Apple Pay

Seth Weintraub | 10:53 Apple Pay

Seth Weintraub | 10:51 Apple doesn’t know what you buy

Seth Weintraub | 10:51 No need to cancel Credit cards if iPhone gets lost

Seth Weintraub | 10:51 Device only – no iCloud syncing

Seth Weintraub | 10:50 Use iSight Camera to add new card. Add to passbook

Seth Weintraub | 10:49 Passbook will be the wallet

Seth Weintraub | 10:49 NFC Radio in 6 and 6Plus with touch ID.

Seth Weintraub | 10:48 Apple demonstrates NFC payment/ Brings up Eddie Cue

Seth Weintraub | 10:48

Seth Weintraub | 10:47 Apple loves these types of problem. This is what Apple does best

Apple Pay

Seth Weintraub | 10:46 Apple talking security non-ironically

Seth Weintraub | 10:46 Credit card/magnetic stripe interface

Seth Weintraub | 10:45

Seth Weintraub | 10:44 Wallet!

Seth Weintraub | 10:43 Bigger than Bigger

Seth Weintraub | 10:42 Tim Cook back up: How it makes you feel!

Seth Weintraub | 10:42 That’s all for iPhone 6/+

Seth Weintraub | 10:41 Prices:

Seth Weintraub | 10:40 New Silicone Cases and LEather cases including Product Red

Seth Weintraub | 10:39 New Gyroscope in camera

Seth Weintraub | 10:36

Seth Weintraub | 10:35 Ugh

“This video stream is actually being recorded and hosted on the new iPhone 6”— Seth Weintraub (@llsethj) September 09, 2014

Seth Weintraub | 10:34 Schiller: iPhone has become the world’s most popular video recorder. 

Seth Weintraub | 10:32 Boom

Seth Weintraub | 10:31

iPhone 6 has an 8MP iSight camera, 1.5µ pixels, ƒ/2.2 aperture. And an all-new sensor.

Seth Weintraub | 10:30 Sounds like Fast Autofocus, Tone mapping, noise reduction, 

Seth Weintraub | 10:29 Focus Pixels Camera

Seth Weintraub | 10:29 New Cameras!

Seth Weintraub | 10:28 802.11AC and Wifi calling and VoLTE

Apple Invents calling over Wifi

Seth Weintraub | 10:26 it measures elevation (Barometer)

Seth Weintraub | 10:26 THE NEW M8 CAN TELL THE DIFFERENCE BETWEEN CYCLING AND RUNNING

Seth Weintraub | 10:25 BATTERY FTW

Seth Weintraub | 10:24 Double Touch moves whole screen down for reachability”

Seth Weintraub | 10:22 Apps/Websites not updated to new iPhones “just work”

Seth Weintraub | 10:22

Seth Weintraub | 10:21 Boom!

Seth Weintraub | 10:21

FAST. YIIIISSSSSS

Seth Weintraub | 10:19 seems fast?

Seth Weintraub | 10:18 2B Transistors on a 20nm process. 13% smaller than A7

Seth Weintraub | 10:18 25% faster CPU

Seth Weintraub | 10:17 Developers can customize apps for the larger screen

Seth Weintraub | 10:16 “easy to use one-handed

Seth Weintraub | 10:16 Sleep/Wake is pushed to right side (all as expected)

Seth Weintraub | 10:16 Sideswipe gestures for new phones

Seth Weintraub | 10:15 6 plus has new horizontal display

Seth Weintraub | 10:13

Seth Weintraub | 10:12 1080P display in Plus

Seth Weintraub | 10:12

Seth Weintraub | 10:11 Pshiller:

Seth Weintraub | 10:09 iPhone 6 and iPhone 6 plus

Seth Weintraub | 10:09

Seth Weintraub | 10:08

Seth Weintraub | 10:07

“Today, we are launching the biggest advancement in the history of iPhone.”

Seth Weintraub | 10:07 more importantly, #1 loved phone in the world

Seth Weintraub | 10:07 #1 smartphone in the world

Seth Weintraub | 10:06 Starting with iPhone

Seth Weintraub | 10:06 (Last Apple event at Flint Center was iMac launch in the late 90s

Seth Weintraub | 10:06 Hello again says Tim cook with a Bondi Blue iMac in the background

Seth Weintraub | 10:04 This video stream is a mess for me (Safari)

Seth Weintraub | 10:04

Seth Weintraub | 10:02 (unless you’ve got the Truck)

Uh oh http://t.co/ZU4xTfALWu— Seth Weintraub (@llsethj) September 09, 2014

Seth Weintraub | 10:01 It is showtime!

Seth Weintraub | 9:53 Might just be Electric President

We love music … so much you get two songs at once.— Benjamin Mayo (@bzamayo) September 09, 2014

Seth Weintraub | 9:51 10 minutes!

Seth Weintraub | 9:50 This music isn’t great unless that CD is skipping

Seth Weintraub | 9:48

Seth Weintraub | 9:46 Video is now live!

Seth Weintraub | 9:44 In the house

And we’re in! http://t.co/0VmoDe6xXJ— Joanna Stern (@JoannaStern) September 09, 2014

Seth Weintraub | 9:43 T Minus 20

They’re letting media in!— Steve Kovach (@stevekovach) September 09, 2014

Seth Weintraub | 9:39 Not going to lie. Not sure who this is

On my way to #apple live in cupertino.. 9/9/2014 http://t.co/JoMceFKCnt— coco lee (@cocolee117) September 09, 2014

Seth Weintraub | 9:37 Apple making your typo famous? Priceless

We’ll, can’t deny it any more. I’m in Cupertino, CA. At the Flint where the iMac was launched and today … ? We’ll soon see!— Stephen Fry (@stephenfry) September 09, 2014

Seth Weintraub | 9:30 Dis is nuts

This is nuts. http://t.co/2IE9vp1qem— John Gruber (@gruber) September 09, 2014

Seth Weintraub | 9:26 BTW Windows users, we’ve got you covered for the live stream

Seth Weintraub | 9:19 Fashion

What’s hidden underneath this white box is the talk of the town. Keep following to find out #AppleLive http://t.co/tmGb0yzH8W— Marie Claire (@marieclaire) September 09, 2014

Seth Weintraub | 9:10 No doubt? V

Mark Gurman | 9:08 Dre will be there

On my way to apple launch w dr dre ⚡️🎉🎈👏👏👏 gx instagram.com/p/suxIaYuLfB/ http://t.co/PyKQgD7kD3— Gwen Stefani (@gwenstefani) September 09, 2014

Seth Weintraub | 9:06 Are those presenter clothes for the fitness expert?

Jay Blahnik http://t.co/mqEDXwpEUt— Matthew Panzarino (@panzer) September 09, 2014

Seth Weintraub | 9:04

Are you getting it?— Seth Weintraub (@llsethj) September 09, 2014

Mark Gurman | 9:02 Health.

Dr. Oz is at today’s Apple event: cnb.cx/AppleLiveBlog http://t.co/LdJmmevRxI— CNBC Top Stories (@CNBCTopStories) September 09, 2014

Mark Gurman | 8:59 Maybe they’ll be time lapsing the covers coming off of the major structure 

https://twitter.com/Tim_Stevens/status/509370121148960770/photo/1

Seth Weintraub | 8:59 Help

There are DSLRs on tripods pointed at the cube, taking pics on timers. Whatever happens will be on time-lapse. http://t.co/MU0Ds02upk— Tim Stevens (@Tim_Stevens) September 09, 2014

Seth Weintraub | 8:52 Sage advice:

I’m telling you guys, don’t go into that white box. You will not be the same when you come out.— Joe Brown (@joemfbrown) September 09, 2014

Mark Gurman | 8:42 Craig on scene

BREAKING: Craig Federighi eating a pre-event banana. Hair: perfect. http://t.co/1UNY6LC3xG (via @piercedavid)— ravirajm (@rv1raj) September 09, 2014

Mark Gurman | 8:40 Apple’s doing their own blog 

Descending into a nation of livebloggers “@9to5mac: Apple shares dedicated page w/ updates of iPhone/Wearable event wp.me/p1xtr9-1qnu”— Seth Weintraub (@llsethj) September 09, 2014

LOL

Shouldn’t have used Apple Maps. “@cue: Just got to Moscone, where is everyone! 😄 #AppleLive”— Chris O’Brien (@obrien) September 09, 2014

Seth Weintraub | 8:34 He needs coffee? 

Its Craig Federighi waiting in line for coffee like a normal. The hair blessed, they’re just like us. http://t.co/wTLxrouiCI

— Matthew Panzarino (@panzer) September 09, 2014

Seth Weintraub | 8:27 wat. Apple is liveblogging themselves? Yisssssss. I can go back to sleep

Mark Gurman | 8:19 Nice scoop

My journalistic instinct tells me something is happening in Cupertino today. $aapl #applelive http://t.co/6bo6zM5DV0— Daisuke Wakabayashi (@daiwaka) September 09, 2014

Mark Gurman | 8:18 Who invited this guy?

Steve Wozniak has arrived -Apple’s giant white cube demo center in background. #apple http://t.co/gFFKnoFkJ4— Connie Guglielmo (@techledes) September 09, 2014

Mark Gurman | 8:18 Some TMI from Engadget:

Exclusive!! Apple event bathroom photo: http://t.co/WV3ZMJX3qQ— Zach Honig (@ZachHonig) September 09, 2014

Mark Gurman | 8:17 Steve Kovach sharing some great photos of the breakfast scene. 

http://t.co/dXyk0wQLyD— Steve Kovach (@stevekovach) September 09, 2014

Seth Weintraub | 8:15 We’re now 2 hours from liftoff

Breakfast:

The view:

Walking to the breakfast zone. Mysterious white box… #apple http://t.co/kD4nlyE6cx— Scott Stein (@jetscott) September 09, 2014

The New York Times‘s Mike Isaac hopped on the wrong bus:

The overhead view at Apple: http://t.co/d45i8MR5fZ— Zach Honig (@ZachHonig) September 09, 2014

Mossberg on site!

I think I got mixed in with all the apple employees— ಠ_ಠ (@MikeIsaac) September 09, 2014

Great food offerings from a company with $160+ billion in cash:

Registration outside at Apple announcement. #applelive @Recode http://t.co/fGcAIzkP1Y— Walt Mossberg (@waltmossberg) September 09, 2014

Juice, bag of nuts, bottle of water. Apple covering the bases. http://t.co/I6iGm9wdOS— Scott Stein (@jetscott) September 09, 2014